Poppy brooches and pins on a table

The Poppy Shop Winter Collection is now available.

100% of the profits from the Poppy Shop go towards funding RBL's ongoing work in supporting the Armed Forces community, serving and ex-serving personnel and their families.  

By shopping at the Poppy Shop, you're helping us to provide vital services and support, from expert guidance and advice, to recovery and rehabilitation.

Take a look at the Poppy Shop's catalogue to view all the latest products from the new collection.

Framed photo of Captain Tom alongside poppy pins

Captain Sir Tom Moore pins

Our gold and silver plated poppy pins are designed and approved by The Captain Tom Foundation and Captain Sir Tom Moore’s family.

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Framed photo of Dame Vera Lynn alongside jewllery collection

Dame Vera Lynn jewellery collection

A collaboration with Dame Vera Lynn’s daughter, Virginia Lewis-Jones, who has co-designed a commemorative collection in memory of her late mother.

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Brass pin in box

Military Metals collection

Own a piece of military history from our unique collection, including this WWI commemorative Flanders Field Grasp Pin.

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Centenary merchandise

Join us in our centenary celebrations and show your support with one of RBL 100 anniversary items.

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Other ways to support RBL

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